Moss Bros has announced that it will be launching the UK’s first menswear clothing subscription service that allows customers to effectively hire wardrobe items and then return and swap as many times as they like.

The ‘Moss Box’ service allows members to select two items from Moss Bros ‘edited’ collection including the likes of French Connection, Barberis and Ted Baker all for a flat monthly fee of £65. Users also have the option of unlimited swaps with free shipping both ways.

Men can select from over 180 products including chinos, jeans, shorts, jumpers, rollnecks, waistcoats, tailoring and other wardrobe essentials. If the customer finds what Moss Bros’ calls ‘a keeper’ there is the option to buy for up to 50% off the retail price.

Returned items are laundered with an eco-friendly, Covid-compliant service that uses less water and electricity than traditional at home washing. In addition, the rental also expands the life of the garments when compared to owning the product, as well as reducing the cost per wear for the user.

With Brits disposing an estimated £140 million worth of clothing every year, it’s no surprise that clothing rental services are paving the way for a more sustainable approach to fashion and reducing fashion waste.

“We launched our hire service in 1897 and we’ve dressed people for the biggest moments in their lives ever since,” says Moss Bros. CEO Brian Brick. “With such a long heritage we’re well-known for our formalwear, but over the last several seasons we’ve evolved with shifts in mindsets and shopping patterns to suit the more casual way men dress now. With more and more men wanting flexibility in the way they dress and shop Moss Bros provides the perfect solution.”