We trawled TikTok and Instagram to find social media’s favourite suit. 

Social media’s  influence on style is unquestionable A constant source of inspiration for new looks and outfits to emulate, it’s a virtual look book that refreshes daily.  

Knowing this, we wanted to discover what styles are most loved on social. With millions of social media users posting and tapping their approval on styles every day, what trends have risen to the top of our feeds? We dove deep to analyse search trend data and social media engagement to find out which suits are filling people’s grids right now. Here’s what we found.  

The classic tuxedo is a black tie staple in any well-dressed wardrobe. This men’s fashion classic tells a story, and we’re seeing alternatives on traditional tuxedo looks as people add their own style into the mix.  

Interesting fabrics like textured jacquards or colourful velvets give more room for flexing personal tastes within the black-tie dress code. Or soften the sharp lines of a classic tuxedo with a merino roll neck and velvet slippers. 

Ever seen someone in a tux and wondered where they’re going? Most people have; tuxes are eye-catchers and conversation-starters — the ultimate recipe for social media success. That’s why this classic style tops the list for social media’s favourite suit with almost 42 million posts on TikTok and Instagram combined. 

Unsurprisingly, cotton suits also top our social media popularity list, having racked up nearly 26 million posts across TikTok and Instagram. Cotton and other lightweight fabrics like linen  are airy and breathable and have a less formal feel that’s in tune with the growing trend for more relaxed tailoring.  

Match the laidback feel of cotton suit with a slub-textured tie for a summer wedding or try wearing it with a fluid camp-collar shirt for easy-going elegance. 

Naturally, wool and tweed suits also make the top of the list — these fabrics have long been keeping men warm in the cooler months and modern interpretations keep them as favourites year after year. 

With over 381 million features on TikTok and Instagram, social media is proving the fact that a good black suit will never go out of style. Followed by three other popular classic neutrals: white, grey, and navy. 

Interestingly, brown suits are making a comeback — according to Metis’ search demand data, Google searches for ‘Men’s Brown Suits’ have risen almost 22% in the past year. That was shown in our social searches too – it came in fifth place behind black, white, grey, and navy. 

Tone-on-tone outfits look impactful but are low-effort to put together. Try matching a copper-toned suit with a knit in a similar shade. 

Floral suits take the top spot for social media’s preferred pattern. A floral-patterned jacket, tie or pocket square can embolden your look and create an aesthetic that stands out from the menswear norm — perhaps this is why floral suits perform so well on our favourite social media platforms, with over 1.6 million posts on TikTok and Instagram. Pinstripes, checks and stripes were also popular on everyone’s feeds. 

When it comes to suiting, styling or fashion-at-large, Instagram and TikTok are full of inspiration. If you’re looking to step your look up, then you can’t go wrong with taking a cue from what’s in your feed. 

Knitwear is a styling hard-hitter for any winter wardrobe. Whether it’s warm jumpers, roll necks, chunky knits or knitted accessories, you can rely on any type of men’s knitwear to stay warm in the cooler months. After all, there’s a reason why it’s one of the oldest types of clothing that’s still worn today.

Knitted clothing is made by weaving wool – usually from sheep or goats, depending on the type of fabric – or other materials like cotton, acrylic or polyester together to create fabric that regulates body heat. That’s why knitwear helps to maintain your body temperature when it’s cold, but is also breathable if you wear it in warmer weather.

Although wool is hardwearing, durable and stays looking good for a long time, it needs some special care when it comes to washing and storing it. Because it comes from animals, it can be more susceptible to wardrobe pests like moths. And because it’s woven, it can fall out of shape if it’s not washed and dried properly.

If you’re not sure of how to take care of your knitwear, or you’ve ended up with clothes that are misshapen after just one wash, here’s our advice on how to keep it looking good.

The first thing you want to check is the fabric your knitwear is made from. We’ll go into more detail about how to wash the different types of wool later, but in the meantime it’s best to check what fabric you’re dealing with so that you can care for it appropriately.

As for washing, the care label on men’s knitwear will usually show you the maximum temperature to use and should also mention whether you can tumble dry or iron your knitwear too. Some knitwear might not be suitable for machine washing, tumble drying or dry cleaning. You’ll usually have to wash these by hand, so it’s always better to check before you throw them in the washing machine.

In general, wool blends are more durable and easier to care for than pure wool men’s knitwear, which can make them a better choice if you don’t have the time for something that takes a little more care.

It’s important to remember a few tips that you won’t see on the care label too. Water, bleach and heat can all damage your knitwear, so these are usually best avoided. Although wool doesn’t wrinkle as much as other types of material such as cotton, you might still want to get some creases out. Steaming without direct heat is the best way to do this if the care label specifically says ‘no ironing’.

Follow the instructions on the care label inside your wool jumper or knitwear item carefully. Those instructions are there for a reason and will help increase the longevity of your knitwear. If it says to wash them by hand or dry clean them, you should avoid using the washing machine. Some wool blends can be washed in a machine but it’s best to do this on a lower temperature.

How you dry and store your knitwear makes a difference too. With delicate men’s knitwear, it’s always best to dry it flat to avoid stretching the fabric and fibres. Lay it on top of a dry towel if you’re worried about your table or worktop getting wet.

Ideally, you want to avoid hanging your knitwear in your wardrobe too as this can mean that it stretches out of shape. Knitwear should be folded carefully and stored in a drawer or on shelves to make sure it stays looking good for as long as possible. You can carefully use a lint remover to get rid of any pilling or bumps on the material. Be careful with loose threads or pulls too; it’s usually best to cut them or pull any loops back through from the inside.

It’s important to only store clean knitwear too (sorry if you like to wear it once and put it back in your wardrobe if it seems clean). Pests like moths are attracted to clothes that have been worn (our body leaves proteins on the fabric) and are left sitting in spaces like the wardrobe as their larvae love to eat natural fibres. No-one wants to pick out their best jumper only to find it’s full of holes. Lavender bags and mothballs in your wardrobe or drawer can help keep these pests away.

Let’s look at some of the most common wools we use in our knits so that you can take care of them properly. When you’re working with wool blends, it’s always best to follow the care instructions of the most delicate yarns in the fabric.

Lambswool is super-soft, hypoallergenic and breathable. It’s moisture-wicking and less likely to feel itchy too. You’ll recognise it by how soft it is. It’s used for everything from jumpers, cardigans and roll necks through to hats, gloves and socks.

To keep it soft, it should always be hand-washed. Machine washing can make it feel rough and pill. To hand-wash your lambswool item, you need to soak it in warm water and use a gentle detergent (ideally one that’s been formulated for wool items). Squeeze soap through your knit, being careful not to wring or stretch the item out.

Rinse it carefully and remove any excess water (again being careful not to stretch it) then lay it flat to dry. Once it’s dry, fold and store it flat until you’re ready to wear it again.

Merino wool comes (unsurprisingly) from merino sheep. It’s thinner and softer than regular wool so usually has a better handfeel.

What’s great about merino is that it can often be machine-washed on a cool cycle; avoid using hot water as this can make the fibres in the wool shrink. Use mild detergent and skip the bleach or fabric softener as this can damage the merino wool fibres.

Men’s knitwear is easy to style and can be worn just about anywhere. You can layer it, wear it alone, try out contrasting colours or go tonal depending on the look you’re after.

Pairing more casual styles like polo necks and zip jumpers with jeans or worker joggers is great for a laid-back look that’s easy to throw on. Chunkier knits, looser fits, colour blocks and checked patterns will all deliver on comfort, warmth and style for more relaxed plans.

When you need something more formal, a roll neck looks fantastic with a double breasted suit suit like our copper flannel, and is just about as refined as a shirt and tie but a lot comfier. Neutrals always work well together, but sometimes a shot of complementary colour can really liven up a suit, especially if you want to avoid looking overdressed. A mock neck or knitted polo can also work well for those in-between days when you want to look like you made the effort.

The best way to wear knitwear is to make sure that it fits your style as well as the occasion. Your goal is to feel comfortable and confident in what you’re wearing, and knitwear’s up there as one of the easiest ways to achieve it. Best you take care of it, then.

There was a time when our most formal shirts were just seen as underwear, designed to keep waistcoats clean. It wasn’t until the nineteenth century that stiff high collars and immaculate white cloths became a status symbol.

We have British fashion pioneers like Beau Brummel to thank for the stiff-collar shirt’s rise in the ranks. Only wealthy people could follow their lead, as you needed a decent amount of money to keep washing your white shirt.

There’s still a whiff of high-society about them today. Pristine white dress shirts are often reserved for formal events, those nights when you want to go all out like a wedding or an awards show.

But what’s the difference between a dress shirt and an Oxford shirt? There are three things to know, and it comes down to the collar, the cuffs and the placket.

You have two collar options for dress shirts. There’s the wing which is very classic 1880s, and the turned-down collar, reminiscent of the Duke of Windsor circa 1920s.

Also sometimes called wingtip, the wing collar is the most formal dress shirt. This collar stands up stiffly with small points pressed to stick out, and if you’re sticking to the rules you tuck these pointed wings behind your bow tie.

Turned-down collars are more like the ones on your smart business shirt. You’ll need one of these if you want to wear a normal tie, or no tie at all. It’s also best to tuck your shirt in to maintain formality across your look.

There was a time when the collar was separate from the shirt. Washing machines weren’t invented at the time, so an ingenious New Yorker found a way to detach the collar to wash it more often. Thankfully we’ve moved on since then, but you should give the collar a good iron to help it keep its shape.

Dress shirts always have double cuffs (sometimes called French cuffs), which are designed to fold back on themselves and be secured with cufflinks. It’s easiest to keep your cufflinks simple like small studs in black or mother of pearl. Black tie is traditionally upmarket, not ostentatious – but where’s the fun in that? A cufflink is a chance to show some personality. Analyse the formality of the party and if you think you can pull off a novelty cufflink, go for it.

Your placket is the strip of fabric down the centre of your shirt that your buttons are sewn onto. On dress shirts, your placket will either conceal your buttons or host stud buttons.

For concealed buttons, there’s an extra layer of material to hide them which creates a clean finish. Stud buttons are small disks, usually in black, that look polished and add a little contrast to your shirt.

There was a time in the 70s when dress shirts had elaborate ruffles down the front – and they give a retro feel now if that’s what you’re after – but today most dress shirts come in smooth, plain cotton that looks minimal and clean. Some have pleats down the front (you can thank the Duke of Windsor for those), which add personality without going as far as out-there ruffles.

Think about the rest of your outfit – if you’re wearing a classic black tux you can definitely pull off a little texture, but if you’re wearing a colourful velvet dinner jacket, you might do better to keep your shirt streamlined.

Either way, you’ll want a bow tie. You can go classic black and neatly proportioned, or you can go oversized and floppy. As for the trims like your cufflinks, studs and watch, the rule of thumb is to keep your metals in the same colour (silver with silver, gold with gold). But this isn’t essential, so feel free to let your creativity shine through if it’s that kind of party.

You can work out your dress shirt size from the collar. The sizing is in inches, so you’ll need to dig out your tape measure to work out which size is right for your neck.

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